Building on over 30 years of marketing and communications experience Paradox Consulting Group is uniquely qualified to help your business succeed. Our firm offers a wide range of consulting and marketing services including: strategic planning, promotional printing, direct mail, business development, web design, public relations and event planning.
Our motto is…less is more!!! We believe that successful marketing is the result of successful partnerships with our clients. Working with you to explore ideas, discuss concepts, define your objectives and plan a budget are just a few of the components of this partnership.
The professional team at Paradox Consulting Group includes several web design specialists, seasoned graphic designers and a host of other strategic partners. We have years of experience with direct mail and database management. Additionally, we are pleased to offer turn-key solutions for the USPS Every Door Direct Mail Program [EDDM]. This program offers an affordable way for small businesses to use targeted direct mail to reach prospects in their home market areas.
We welcome your inquiries and look forward to helping you with your marketing and communications needs. Please feel free to email us or call our office to arrange for a complimentary marketing consultation.
Thomas E. Williams
Owner, Paradox Consulting Group
Tom is a seasoned marketing and communications professional utilizing his expertise with numerous clients in upstate New York and throughout the northeast. Tom provided successful marketing solutions for the automotive industry both regionally and nationally with the business he formed in 1994, Network Marketing. In 2015 he began a new venture, Paradox Consulting Group, which has a strong upstate and north-country emphasis focusing on business development, strategic planning, website design, tourism, and public relations.
He leverages over 30-years of experience helping various clients to be more successful by building customer loyalty and retention. He is a strong believer in “business partnering” and “co-marketing”. His e-mail tag defines his approach to success…Less is More. Tom has taken this business perspective to regional clients as well as global manufacturers, including Mercedes-Benz, Toyota, and Mazda.
In addition to the automotive market, Tom helped develop several campaigns for the Columbia County Tourism Department, including identity posters which were installed in Metro-North train stations to help increase awareness for Tourism in Columbia County. Tom has served on the Town of Claverack Economic Development Committee and is a member of the Columbia County Economic Development Corporation.
Tom’s business and personal values were forged by his family. He was very active in Scouting as a young man and earned the rank of Eagle Scout. His entrepreneurial drive and ability to understand and relate to the small business owner comes from his grandfather and father, both of whom ran successful businesses.
Tom, a former licensed guide, is very active in sportsmen’s issues in New York State and currently serves on the NYS DEC Conservation Fund Advisory Board representing Region 4, which includes the Hudson Valley, the Catskills, and the Capital District. He is an NRA life member and works locally with firearms instructors to promote training and proficiency for a wide range of participants.
In his free time, Tom can be found hunting, fishing, or snowmobiling at his camp on the West Canada Creek. He and his wife Karen have helped host a series of Wounded Warrior Project events in the Hudson Valley and the Adirondacks.
Contact Info:
Tom Williams
Paradox Consulting Group
tom@lessismore.bz
518-721-8354