About Us

July 2, 2016

Building on over 30 years of marketing and communications experience Paradox Consulting Group is uniquely qualified to help your business succeed. Our firm offers a wide range of consulting and marketing services including: strategic planning, promotional printing, direct mail, business development, web design, public relations and event planning.

Marketing Tools Book on Bookshelf

Our motto is…less is more!!! We believe that successful marketing is the result of successful partnerships with our clients. Working with you to explore ideas, discuss concepts, define your objectives and plan a budget are just a few of the components of this partnership.

The professional team at Paradox Consulting Group includes several web design specialists, seasoned graphic designers and a host of other strategic partners. We have years of experience with direct mail and database management. Additionally, we are pleased to offer turn-key solutions for the USPS Every Door Direct Mail Program [EDDM]. This program offers an affordable way for small businesses to use targeted direct mail to reach prospects in their home market areas.

We welcome your inquiries and look forward to helping you with your marketing and communications needs. Please feel free to email us or call our office to arrange for a complimentary marketing consultation.

Thomas E. Williams

Owner, Paradox Consulting Group

Tom Williams - Hudson, Claverack NYTom is a seasoned marketing and communications professional utilizing his expertise with numerous clients in upstate New York and throughout the northeast. Tom has provided successful marketing solutions for the automotive industry both regionally and nationally with the business he formed in 1994, Network Marketing. In 2015 he began a new venture, Paradox Consulting Group, which has a strong regional and small business emphasis focusing strategic planning, website design, tourism, and public relations.

He leverages over 30 years of experience helping various clients to be more successful by building customer loyalty and retention. He is a strong believer in “business partnering” and “co-marketing”. His e-mail tag defines his approach to success…Less is More. Tom has taken this business perspective to regional clients as well as global manufacturers, including Mercedes-Benz, Toyota, and Mazda.

In addition to the automotive market, Tom helped develop several campaigns for the Columbia County NY Tourism Department, including identity posters which were installed in Metro-North train stations to help increase awareness for Tourism in the county. Tom has served on the Town of Claverack Economic Development Committee and is a member of the Columbia County Economic Development Corporation.

Tom’s business and personal values were forged by his family. He was very active in Scouting as a young man and earned the rank of Eagle Scout. His entrepreneurial drive and ability to understand and relate to small business owners comes from his grandfather and father, both of whom ran successful businesses.

Tom, a former licensed guide, is very active in sportsmen’s issues in New York and throughout the northeast. He works locally with firearms instructors to promote training and proficiency for a wide range of participants.

In his free time, Tom can be found hunting, fishing, or snowmobiling at his camp in the Adirondacks. He and his wife Karen have helped host a series of Wounded Warrior Project events for veterans in the Hudson Valley and upstate New York.

Contact Info:

Tom Williams
Paradox Consulting Group

Nick Franco

Creative Director, Paradox Consulting Group

Nick Franco - Creative DirectorWith over three decades in the creative advertising field, Nick Franco is a name synonymous with innovation and excellence. His journey in the creative sphere reflects a deep passion for pushing boundaries and redefining the status quo. As Creative Director for Paradox Consulting Group, Nick brings a wealth of experience and a keen eye for design that goes beyond aesthetics—it tells a story, captivates audiences, and delivers results.

A Multifaceted Expertise

Nick’s expertise spans across various mediums, showcasing a versatile skill set that encompasses website design, social media engagement, print materials that leave a lasting impression, and dynamic audio-visual campaigns for TV and radio. His holistic approach ensures that each project benefits from a well-rounded and comprehensive creative strategy.

Customized Campaigns with an Out-of-the-Box Approach

What sets Nick Franco apart is his commitment to tailored solutions. No two projects are the same, and Nick thrives on developing unique, customized campaigns that resonate with the target audience. His out-of-the-box approach challenges conventions, resulting in campaigns that not only grab attention but also leave a lasting impact.

Nick Franco
Paradox Consulting Group


Paradox Consulting Group
38 Pleasant View Drive
Hudson, NY 12534

New England Office
10 Holden Street
North Adams, Mass 01247

Southern Office
4785 Antrim Drive
Sarasota, Florida 34210